[gather] women's community
web + print design: question cards, social media posts, newsletters / emails, and a fitness guide.
print + web design, illustration, animation: emails, conference way-finding, worksheets, activities, name cards, informational flyers, social media posts, and article headers.
For this project I designed a "adventure map" that C3 Kids sent out to the families in the church to encourage them to participate in online service and so that the kids could follow along with the lessons each week.
This map was sent out in a package alongside stickers I designed to go in the spaces, and a note from the Kids Pastor to explain the heart behind the series!
Print Design + Illustration
On this project I illustrated and designed a Health and Wellness card for display at the C3 Kids registration desk as well as to be sent in a email to remind parents to keep their kids at home if they're showing symptoms of contagious sicknesses!
web + print design, illustration: packaging, web, social campaigns, product branding, and educational resources
In this project I designed packaging for restaurant bulk orders of compostable paper straws. The packaging needed to be easily storable to reduce clutter behind the counter, but also attractive and informative to display on the bar.
This packaging displays a sustainability fact with a QR code to learn more, and informs consumers of the certifications and materials used to make the product.
Partnership Campaign Design
For Breast Cancer Awareness Month, Seastraws partnered with Intercontinental Hotel Miami and Robyn's Rainbows to raise awareness and donations for the purchase of the Dignicap, a product that reduces hair loss during chemotherapy, while also promoting the city's sustainability initiative.
On this campaign I worked on visuals (photography, design) for social media and web, and worked alongside the marketing team at Intercontinental Hotel Miami, as well as the founder of Robyn's Rainbows, to craft this campaign.
Product Marketing Catalog
The product marketing catalog highlights available products to purchase in bulk, as well as customization options. In designing this I wanted to be informative and concise, while also communicating the fun personality of the Seastraws brand.
This Marketing Catalog was sent to nationwide foodservice distributors such as Chartwells and Aramark, as well as larger University clients such as NYU, Queens College, and FIT.
Product + Packaging Design
After 2 years in business, Seastraws wanted to launch their own branded sustainable silicone straw.
On this project I modified the original logo to fit best on a silicone straw, and designed linen bags with a modified logo on one side an a sustainability fact on the other, so that customers can not only carry their straw in style, but also start conversations with it.
Marketing Campaign + Special Product Design
For Pride Month 2019 I worked on designing a campaign that highlighted how Pride connects to sustainability. I modified the Seastraws original dolphin logo to this rainbow heart logo, and designed a wrap around pattern that they released as a special edition straw for Pride Month.
They were available along with a sea animal pride info card (highlighting queer sea animals!) at bars along the route of the NYC Pride March in West Village
illustration + animation: fruits of the spirit gifs